www.aa.com relaunches eShoppingSM
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American Airlines re-launched its newly redesigned eShoppingSM Mall. Changes made on www.aa.com/eshopping were made to provide its members customized shopping with the option to compare prices as well as earn AAdvantage miles.
To celebrate the re-launching of the site, existing AA members can earn upto 1,000 bonus miles if they spend a total of $500, and 500 bonus miles for new members for total purchases of more than $150.
Aside from the bonus miles, customers can also avail of the latest coupons and promotions, as well as receive AA miles and discounts.
Apart from the new personalized account option, a new product tool option is also provided to members where finding products from merchants is done with only a single query and the benefit to compare the prices with just one click, thus making the process faster and easier at the same time .
The upgrades made on AA's eShopping were based on customer and employee feedback. According to AA's research, 75% of its customers shop online to compare prices and products.