Nuts about Southwest, the official blog of Southwest Airlines, was recently launched and has been getting lots of attention online. It's a blog about Southwest employees, customers, airplanes and airports.

It's a great initiative for an airline to show what is behind the scenes. Perhaps, people (customers in particular -- whether satisfied or not) will get a better understanding of why things are the way they are. And, in return, maybe Southwest will consider what the readers/passengers are saying regarding improvements in service on this blog.

I am not surprised, though, that Southwest started a blog. It looks a lot like a follow-up of the book "Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success".