Zoom UK is the sister company of Canadian low-cost Zoom Airlines. Its first route will be a daily service between London Gatwick and New York-JFK Airports which is scheduled to start on June 21, 2007.

Bookings for the flight started last week with prices from £129 one-way and £229 return, including taxes.

Before the US crowd starts rejoicing, I am sorry to inform you that for now - due to the US Department of Transportation regulations -- ticket sales is currently not possible for residents of the United States.

Let's all hope that US residents will soon be able to take Zoom Airlines.