A visit to trendy LA should be paired with equally trendy accommodations. So on your next jaunt to the La-la land, stay at the Avalon Hotel in Beverly Hills.

"An innovative hideaway that merges contemporary updates with classic mid-century style, Avalon Beverly Hills hotel offers guests a stylish home-away-from-home experience that embraces Southern California's relaxed "patio lifestyle."

Comfort has not been sacrificed despite the minimalist and sleek designs. The hotel is hip, without the attitude that normally comes with it. And, surprise-surprise, the hotel staff is friendly!

Avalon Hotel is perfect for both business and leisure travellers.

A fully-equipped business room right in the midst of Beverly Hills. From high-speed internet access, personal voice mail, fax machines to comfortable work desks, 24-hour room service (!) and even, a guest room to receive colleagues. It would surely impress business travellers.

Leisure Travellers, on the other hand, will be pleased to know that it's only a few minutes walk from the shopping haven that is Beverly Hills -- Robertson, Rodeo Drive and Melrose Avenue.

Oh my, now that I think about it, this place would also be perfect for all kinds of wannabes. Provided they can afford it, that is.