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AirAsiaX is also a Virgin

Filed in archive Budget Asia by Melissa Petri on August 13, 2007

airasia.jpg
After a long and eventually successful battle, Sir richard bransonlinks finally got into the US market with the launch of Virgin America a couple of days ago. And now, it looks a lot like the Virgin Group is targeting the next continent/market on its list... ASIA!

Virgin Group now has a 20% stake in AirAsia X, the long-haul Malaysian budget carrier of AirAsia.

According to Tony Fernandes, AirAsiaX (with the help of Virgin Group's investment, I suppose) will expand the market for long-haul, value based travel. "AirAsia X will simplify the current long-haul product and provide highly affordable, value-for-money travel without sacrificing core passenger comforts essential over longer flight times."

Initially, AirAsiaX plans to fly between its hub Malaysia and Australia sometime in September or October. It will later expand its services to Japan, Korea, the Middle East, India and China.

Virgin Airways' bid for world domination perhaps? Not far from the truth, I suppose, since they even already have Virgin Galactic and Virgin Nigeria.

In any case, it's good news for budget travelers all over the world!


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